Marketplace

Columnist Marian Salzman

Marian Salzman

Marian Salzman

Marian Salzman is a leading trendspotter and the author of more than a dozen books. She is also executive VP of JWT, the 4th largest advertising agency in the world.

previous posts
Outwitting Disease
Across the developed world, people are living longer than ever, thanks to greater health awareness and advances in medical science. That's not to say that older generations are leading disease-free lives. But pills and procedures (often
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Radical Transparency
In a wired world where massive amounts of data are stored in digital form, practically any information one may want resides on a server somewhere; you can never be sure that hackers, crackers and security specialists don't know how to access it.
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Rethinking Instant Gratification
Technology is racing to meet people's desire for instant gratification and the growing expectation that they will get it. Already people can get ahold of hit books, music and TV shows, along with back catalogues of classic movies, music and niche
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Trend to the future
For the last few years, we've compiled yearend lists of trends to watch for. Looking back over our predictions, it's clear that trends with real significance can't be assigned to just one calendar year. The trends explored here, which we
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The New Leisure Is Quiet
As the world moves faster and faster and we're all bombarded with ever more noise competing for our attention (marketing messages, interpersonal communications, entertainment, etc.), I've noticed an interesting countermeasure: products and
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